"The place of the wine
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2008 28 11 2008

The code came

Written by: Malena on ucode

It is high time that in Spain we get used to seeing these images incorporated into the bottles of wine.

códigos 2D

At first we will see applied as the evolution of bar codes. Codes that can be read with mobile phones and to expand the potential customer about the wine at hand. This is the intention with which it will appear avanzavino, an application of codes of two-dimensional data for mobile phones that can become one of the databases on the Spanish wine world's most powerful.

The codes of two-dimensional data, popularly known by the names of QR Code and DataMatrix, are the tool that was lacking for the m-commerce would be an important step. Avanzavino Besides, some months we are reading on the proposed "Personal Sommelier" of Lavinia, a unique application for Blackberry users and more recently the DO Somontano announced the creation of a guide to wine tourism to be read by mobile devices. Outside Spain, the project avin isbn is presented as the wine and comes from the hands of Amazon.

The possibilities of communication and design that have these codes are so powerful that not be long before we see them on the labels applied and by developing new and innovative channels of conversation.

We present a model of work somosene for the winery Cingles Blaus:

cingles beta code

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4 Responses to "The code of the wine"
  1. ryan Says: January 2nd, 2009 at 13:14

    looks like we have a lot of in common! :) Great job! The labels look good. Would be great to hear more about the feeback your getting. I'll be presenting some stuff on QRcode and wine at FITURTECH.

    http://www.catavino.net/technology/qr-code-and-wine-another-zany-idea-from-catavino/

    please feel free to delete this link, it's only to pass on to the authors. Cheers,

  2. Malena says: January 5th, 2009 at 13:51

    Hi Ryan,
    seems that if we have in common curiosities!
    We will continue to inform and thank you very much for your opinion.
    I will continue to tell from what FITURTECH.
    And I think it'll be in the 1st Wine Pleasures Wine Tourism Conference in Sitges ... we can probably see us there!
    Will a greeting!

  3. "A mail to the portfolio says: March 23, 2009 at 14:11

    Malena [...] company has been the creator of the first wine spime. The labels on bottles of the winery Cingles Baus instead of carrying a small piece of text as the [...]

  4. neocivis says: May 20th, 2009 at 17:14

    Malena (they're pretty in the photo), I write here to not forget my (Argentina) ..

    Saludines!
    Gustavo

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