As politely dismissed from his post as coach of Atletico Madrid, the Mexican Aguirre asked what he would do before the crisis, said that among other things will be reunited with some books, or what is the same with reading. Before the crisis, said. But I have asked my permission and I propose that the maximum read this post of David de Ugarte. Why? Because I think the Spanish wine sector is composed of a large number of SMEs, many of whom may also be cooperative, that are asking these questions at this time. And because their proposals are innovative, human-scale, sensible, sincere. Give generously interested in sowing the Value Network, a series of ideas that SMEs should print and read each day to avoid going off track.
What if you are an SME?
Companies with bad income statements are dead. Of those that have good, the 2009 will suffer those with a weaker cash or compromised. Many of them close. Over the coming months will be key to survival in the management rather than marketing. As companies readjust nobody will get to negotiate or sign a contract today that is no longer than directed. It is even possible that many of those lost.
So if I had to do a little manual key to survival would:
- To apply today:
- If your cash is good discusses why that is and continues to pursue the implementation. In India everyone always asks how is it that the company operate as a common fund, if there are no inequalities in personal spending, envy, etc.. which in turn generate a spiral of claims increases. We always respond that it is the reverse. Our unique system has served over the years to centralize the savings in the company (instead of in the accounts of members). It has been our cooperative system which has brought us here with a healthy cash more than other companies in activity and similar income. Has brought us here and now will be more useful than ever.
- Desmotives not your people. A common temptation is to cut expenses to gross aimlessly. Do not. It is time for abusing or business lunches to buy gadgets without rhyme if they are. But celebrating is important. Go out to eat the whole team together when there is something to celebrate. And everyday, I say from experience indiana, nothing better than cooking in-house and eat together. It's cheap, relaxing, healthy, creates complicity and raises spirits.
- Take care of your reliable suppliers. Internalized as you can, but do not give up your strategic suppliers. Cuidales well and pay them soon. Do not pretend that they will finance what the bank does not give you. If you want to continue to provide quality, secure them, take care and take advantage of the crisis to improve your relationship with them showing that bets for them.
- Not lie or cry, survival today depends on the confidence that members and the business environment have on it. There is neither sell nor put triumphalism SIESO face. These are hard times for everyone. Tell the truth: there are expenses that six months ago were no longer acceptable today. people lose valuable team and a customer who is having serious troubles. Do not hide it. We also sell and get new contracts. Do not throw rockets either. Just be clear in the cabal. And never, ever, give up the faith and perseverance, are like telephone smile, not seen, but we all feel.
- In the coming months:
- Invest according to the Chinese model : get the things that generate cash quickly, not requiring heavy investment and hard work of your people to make sustainable in the first year. Fundher without asking anything to the bank. This is to give just enough to pay the domestic credit, generate cash and to cover the costs of having charge of them. When the economy out of the hole will be the first to the starting line with investments redeemed and able to grow.
- Renegotiate with your landlord. Deflation makes all stable incomes are actually more expensive. The housing slump will cause a few months, end of year, you are paying above the market price. In cities like Madrid, especially in the commercial sector, the landlord is spread when a partner whose only risk is that you leave. He also needs to maintain its cash and unlikely to have an alternative customer willing to pay the same as you, at least for the next two years. 2009 is a good year to meet and talk quietly. Maybe by the end of the year can be good send some signal to make more fluid trading in 2010.
Democratizes your company and commitment to innovation more than ever , given example, do not tell me that your product or your company had nothing to do with the crisis . Nobody gives nor cares. We all want to see alternative models to test possible solutions, new forms of organization and a new spirit. Build things that make us more productive, more transparent. Are you in it? What's your bet and which your contribution? Want to close your eyes and hope that when you open it again all over? Or dare you, while all around you many lose heritage and head, to charter new ships to be the first to sight land?
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