At the premiere this post in October last year I asked others to Joan Gomez Pallares tell me what in your opinion the importance of communication in wine. He did as I said at the time and now repeat the courtesy to respond by opening this year 2009 with a post on his blog. In the course of the same repeated that he swore never to write about these topics, bored. Luckily he had a relapse and was the post referred to JO! and its positioning strategy. Put them in broth with arguments that share 100 × 100 but talked about them, as someone reminded in the comments, causing part of the strategy JO! achieve one of its objectives: to speak!
I believe in the enormous value of Joan as a communicator. I think not only his followers but are counted or directly and you lose count and media professionals such as the magazine Gourmet Newspaper it has signed recently. And I think there is an insistence on his part to reject the communication factor in wine do not understand except for one thing: to all professionals on any item to move, you miss it loses distance and believes the rest of ordinary mortals are on the same level of information and access to it. Not so.
In his post on Punt saw the trouble starts again clarifying that causes the communication issue I've said almost ad nauseam in this blog in recent times (on the pretext of a fresh from the market Verdejo) puts me to heave the form of bottles, labels, commercial content of the wine I make. What interests me more than anything else, is the wine.
Most correct. But Joan let me a question how you get to taste the wines you taste? And how do you think the wine lover on the street?
At this time the wine industry in Spain and especially in Catalonia is still in a very delicate crossroads. There is no forum in which we learn not to talk about the vital importance of communication strategies, positioning and identity for wine. Apparently it is easy to understand: the competition is inhumane and must achieve truly communicate the virtues of each wine for the consumer non-expert, about 95% of buyers of wine is considered well in Spain, stretching his hand toward a product particular. And there is no forum in this regard, the Spanish wine industry and especially the Catalan not go very badly.
And we're not talking about bottle shapes or labels face down, we're talking complete and utter lack of knowledge and worse of interest in learning tools such as Internet giver can support it, remove it, remove it from the obtuseness and the seedy. Not detected any intention of working together the areas where this is possible, such as specific strategies for the promotion and marketing. There is a world close at hand and not pulling it. It is very difficult conversation with the industry.
So from this blog that recognized from the outset and continues to the importance of communicators, disseminators and preceptors as Joan, I do claim to provide them all together and do exactly? more attention to the communication factor or at least not row against.
