We have been talking and telling of our work days and wine in Bordeaux. We said that this is a job a little circus magicians a little something of everything. One of the objectives of Vinexpo Bordeaux was present in October and Moreres of Cingles Blaus for two reasons, namely that there are two excellent wines and sensational there that are presented and have an original communication, fun, giving what talking and building a story.
All Bordeaux fell at the feet of the proposed Cingles Blaus + code. Marketing people who work from France and Spain for the British market saw the possibilities immediately opens the application of the codes in the communication of wine. And the consensus was that big headline is a great idea to win the next generation virtual native almost hooked to mobile and move like fish in water in this word of mouth through social networks. Non-stop ideas. Again appears the image of the magician's hat.
These conversations took place mainly at Mark. We can say that Mark has it all. He's young, handsome, winemaker since the age of 14 began to make the collection of apple cider to Jersey, his native island. He lives in one of the most important wine regions of the world, known almost as the palms of his hands and makes wine that consume millions of people around the world.
A vent de folie. A grenache by Mark Hoddy
And as if little has his own wine that loves and speaks with the greatest passion possible. Buuut not everything is so perfect for this comprehensive professional who knows that the Grenache with YOUR wine making is as important as the image that communicates. Proudly displays his bottle but admits it would have chosen something different if he had left.
Somosene So we created a new history for this proud Grenache brings Un vent de folie to 16% actually made a "hurricane" that through a code we can release the genius of the winemaker. If you want to know who makes the wine and what is the spirit here is the materialization of the idea.
free the genius inside!
This a gift for you Mark and we hope some day every producer, every genius marketer join us in This Trip Into suavage wine and winemakers hearts! Just print it and stick it to one of your bottles. Download a code reader and free the soul inside the bottle. Talk to your friends, spread the new, free wine you are a genius now!
Cheers, salut, health, and everyone santé to you over there!
