We have been talking and telling of our workdays and wine in Bordeaux. We said that this work is a bit of a little circus magicians a bit of everything. One objective of Vinexpo Bordeaux was present in October and Moreres of Cingles Blaus for two reasons, namely that they are two excellent wines and sensational there where they were introduced and have an original communication, fun, giving what talk and builds a story.

Everyone in Bordeaux fell at the feet of the proposed Cingles Blaus + code. Marketing people who work from France and Spain to the UK market immediately saw the possibilities it opens the application of codes in the communication of wine. And the consensus was that big headline is a great idea to conquer a new generation virtual native almost hooked to mobile and move like fish in water at this from word of mouth through social networks. Non-stop ideas. Again featuring the image of the magician's hat.

These conversations took place mostly at the home of Mark. We can say that Mark has it all. He is young, handsome, winemaker since age 14 started to make the collection of apple cider in Jersey, his native island. He lives in one of the most important wine areas of the world, known almost as the palms of his hands and makes wine that consume millions of people around the world.

Un vent de folie. A grenache by Mark Hoddy

And as if little has its own wine he loves and who speaks with the greatest passion possible. Peeero not everything is so perfect for this comprehensive professional who knows the Grenache with making your wine is as important as the image that communicates. Proudly shows his bottle but admits that he would have opted for something different if he had left.

So in somosene've created a new history for this grenache proud that brings Un vent de folie a 16% actually made a "hurricane" that through a code we can liberate the genius of its winemaker. If you want to know who makes the wine and what is the spirit here is the materialization of the idea.

free the genius inside!

This a gift for you Mark and we hope some day every producer, every genius marketer join us in this trip into wine and winemakers suavage hearts! Just print it and stick it to one of your bottles. Download a code reader and free the soul inside the bottle. Talk to your friends, spread the new, free wine you are a genius now!

Cheers, salut, health, santé to you and everyone over there!

This entry was posted on Friday, July 3rd, 2009 at 11:48 and is filed under communication, culture of wine, travel, tags. You can follow any responses to this entry through the feed RSS 2.0. You can leave a response, or trackback from your own site.