We have been talking and telling of our working days and wine in Bordeaux. We said that this work is a little bit of a circus magicians a bit of everything. One of the objectives of Vinexpo-Bordeaux was present in October and Moreres of Cingles Blaus for two reasons, namely that there are two excellent wines and sensational there and where they are presented with an original communication, fun, giving what speaking and building a story.
Everyone in Bordeaux fell at the feet of the proposed Cingles Blaus + code. Marketing people who work from France and Spain to the UK market immediately saw the possibilities arising from the implementation of the codes in the communication of wine. And the consensus was that big headline is a great idea to conquer a new generation virtual native almost hooked on mobile and moving like a fish in water that word of mouth through social networks. Non-stop ideas. Again appears the image of the magician's hat.
These conversations took place mainly at the home of Mark. We can say that Mark has it all. He is young, handsome, winemaker since age 14 started to make the collection of apple to make cider in Jersey, his native island. He lives in one of the most important wine regions of the world, known almost as the palms of his hands and makes wine that consume millions of people around the world.
A vent of folie. A grenache by Mark Hoddy
And as if little has his own wine that loves and who speaks with the greatest passion possible. Buuut not everything is so perfect for this comprehensive professional who knows the Grenache with which he makes his wine is as important as the image that communicates. Proudly shows his bottle but he admits it would have chosen something different if he had left.
So in somosene've created a new history for this grenache proud that brings a vent of folie a 16% actually made a "hurricane" so that through a code we can release the genius of the winemaker. If you want to know who makes the wine and what is the spirit here is the materialization of the idea.
free the genius inside!
This a gift for you Mark and we hope Some Day Every producer, marketer genius Every join us in this trip suavage Into wine and winemakers hearts! Just print it and stick it to one of your bottles. Download a code reader and free the soul inside the bottle. Talk to your friends, spread the new, free wine you are a genius now!
Cheers, salut, health, santé to you and everyone over there!
