The first thing to ask is how is a story, interview or chronicled in a great means of communication.
Following the prevailing bias can give several answers to this question:
1) the periodite are all sold, they work for big business, have no force against their employers and have no choice but to become a kind of errands working well for companies that pay to appear.
2) what are big media companies that belong to large groups such engaged in producing wine. Moral, these media will promote only the wines that are interested to promote because they belong to the large group to which the great middle.
3) Journalists are all a bunch of slackers who publish well-chewed bolus that communication agencies or their friends were prepared in a manner of passing just have to publish a hand book style environment for which they work.
4) the mass media and journalists are sold to the world of chemistry because obviously there are many interests at stake and will not be sticking your finger in the wrong eyes.
Umberto Eco wrote Apocalyptic and Integrated in 1965. The world was different than it is now. Among other things there was no Internet as it exists today and citizens took to the streets to demand the imagination to power and the means for the work.
44 years later, we can be masters of the means of production and communication, because the Internet has changed our techno forever and we are at a tipping point from which even the most retrograde should refuse to use in your favor. Let's say that at this point is boring and anachronistic procalmar advantage of the Internet, which has reduced all companies the same size, the screens (we take into account the nuances of inches ;-)
Properly used, the network is the proper space to provide valuable content, generate interesting discussions , natural networking among producers, lovers and different sales agents and promotion of natural wine, so as to place the issue between these actors, give that talk, feed a critical mass that is willing to continue fairs and events where they believe there not be derogatory or exclusive of any public, in a word so seriously working to raise awareness and interest among a number of course and quality of public can also consumers of mainstream media.
Well done this work has an important opportunity to ensure that the mainstream media as El Pais, La Vanguardia, El Mundo, etc, magazines, Sunday, the weekly, hebdomedarios, etc, are interested to publish something in their looks as read , respected and bound pages. Because, believe it or not, a journalist is now basically a person who is desperately seeking new and interesting subjects to tell their readers, listeners, viewers, considering working for a medium because it does not control others. (In 68 of these were the means exclusively representing the bourgeois power and had to cargárselos at any cost).
Given the above we can review honestly the title question and find out what interest is awakening the natural wine in Spain so that from the mainstream media will echo this work, what interesting debate is taking place inside and outside the Network fairly represent the actual physical effort, economic and personal than a handful of producers are taking place very seriously.
We want to overwhelm the links, images and other distractions. I want to invite to tour the work we are doing from this observatory, rallying FEEVINO blogs that add value to this conversation and the positioning of natural wine around the world, including of course Spain and take this opportunity to salute the improvement that is taking the web Producers Association of Natural Wines Spanish.
I also invite you to visit our blogroll and discover new link to associations and natural wine portals around the world. These traveled can learn much from those for longer working the issue, how they are doing and what kind of impact in the mainstream media fail.
This is an invitation to get to all natural wine lovers to continue contributing to agergar material value and in Spanish to the wine blogosphere so incidentally and naturally arouse curiosity among the journalists are human beings like everyone else and there are still many who think on their own neuron ;-)
Last but not least, I invite you to send links of interest on the natural wine, wherever they come from.
