We talked these days about what features should be considered an artisan winery and everything revolved around ways of working the land, the work of local varieties, non-intervention in the winery with denaturing chemical or technical processes, the low production which is distinguished from an industrial production approach.
There is another factor as important as the previous forms is to face the market, in search of potential clients and ways to meet their demands.
The artisan shops are generally family constitution SMEs that produce a low amount of bottles of a wine that expresses terroir variety and individual against the standardized taste prevails, may not be priority when selling by distributors and retailers to use.
Certainly not an easy wine to sell. Tom Lubbe told me Matassa author of whom I talked last week at his home in Calce. Joe Dressner sells its wines in New York told him that he likes to take Matassa but what sells is his other project The three trees, wine produced by the conversion of a warehouse Tom conventional to biodynamic. Wine friendly and more accessible both in understanding sensory and in price.
This difficulty is really a challenge because it is in the hands of these craftsmen and change the decision on his head open and trust a new technological world that opens doors that are closed in the conventional world of the wine trade.
You still have to talk much about the difference between making wine and artisan craftsmanship have a company because it is not an easy concept, like wine. I came today is complex like listening to Bach or ten years Pixies Tom Lubbe said. Not sold as Beaujolais Nouveau, but its wines have an audience that will find it if he leaves. And this applies to the general law.
In this era of the rule of technology have to be very careful to choose where to invest our resources because it is clear that we can not cover everything. Equally important is knowing how to delegate. Find the complementary. Which will support communication and quality craft a proposal that must be kept very well connected, so sensitive.
The investment of resources in communication and sales platforms is key. And this is far from having hung a website. Having a bad site too plays against.
For your websites will be judged. Forget the flash, music and stories that nobody reads long.
Who do you think comes to your website and why?
The blogosphere plays an increasingly decisive role in the search and exchange of information and to buy directly to the producer. It's fun and exciting, we are curious and a bit vain, we like the challenge of seeking and finding and gives us a very high satisfaction when we can access the object of our desires without paying over the odds.
A few days devinis.org Sibaritastur Joan and debated precisely on this point . The first one came and said a second complained of being unable to find it. Hence the conversation evolved into the establishment with deep conviction that in the era of the rule of teconologia could not miss much time to be able to find direct sales platforms of all the wines that are hidden when regret waiting to be discovered.
The creation of platforms like the map of artisan wine for wineries represent an opportunity and a challenge. They are more affordable, the possibility of being seen increases and with it the responsibility to be prepared to receive visitors, serve them as good hosts and leave them wanting more.
Are our artisan shops prepared to exist in the market defined by the Empire technology and meet the demand of artisan wine lover in the XXI century?
