Distribution is a key factor in the economic life cycle of a product. We all know that no matter how much we have reflected on the point. If we come to our particular topic that is artisan wine it is readily apparent. How many times have we read about a wine that we have no idea how to get? How many times have we heard and read to the producers of these wines complain of abusive patterns / distribution Leos who dominate the markets? But we must add how many attempts at alternative distribution models know? And of those, how many have been successful?
Consumers and producers, now let's focus on the agricultural sector has long been denouncing this situation but it is very difficult to glimpse the light at the end of the tunnel. The distribution ends up being a bottleneck which stuck the best intentions. Without referring to altruistic goals, I remember some years ago, Amazon had threatened to enter the distribution of wine and everyone ran to put the 'mistakes. Nothing happened. It was not business.
Today the distribution of products in the markets remains largely a gray area governed by economic interests and powerful financial, operating as a thick curtain of smoke through which the consumer and the producer never even have the slightest contact.
In this scenario, the dealer is an almost magical sorcerer, able to place products inside or outside the borders and economic gain for themselves first and then for the sole purpose of producing.
But when we come to organic farming sub-sector, we think their business cycle should be completely organic. This is what I came to tell Christopher Houghton Budd at the II International Conference on Organic Agriculture and Finance organized by Triodos Foundation in November 2009.
The production and consumption have to cross in the distribution, leading to the economic consciousness of the participants. Right now is when everyone realizes the reality. The real dealer does not care how the flow of goods or money, but the subtle process by which the two converge. In the economic, agricultural profitability emerges in the distribution, not production. This is something that distributors refuse it will damage the overall business balance.
If we are to achieve an effective movement for organic farming, we must have an equivalent in economic life, we must have an organic distribution.
This means taking into account the economic cycle is one that is counter to the organic farmer have operational criteria in the field and others rather antagonistic to market their products. One key factor is the mutual visibility between producer and consumer.
In the market economy, the dealer is in the middle, between the producer and consumer. That is, the farmer can not see the client because only see the truck that carries the products, and the consumer does not see the farmer, only see the truck that brings products to the supermarket. This lack of visibility of the consumer is a problem.
These are part of the intentions with which we are creating the artisan wine map . To highlight a way of making and its results. But either way. That is, not just wine lovers benefit from the work done in the group of wineries, but they are also producers who have the opportunity to be reflected in the mirror.
Is there a discussion on this matter in the wine industry and wine artisan in particular?
How exactly does the distribution of wine in Spain?
Do you know of innovative projects in the area of distribution although not strictly wine?
And again I put on the table wondering what a few posts in the sense of how prepared are the wineries to consider these economic scenarios.
Salut distributed 
