It takes courage to publish content area of global coverage. It takes courage to publish books, whatever its content. In Spain alone, are published millions of books that nobody buys and pose a high environmental impact. A small portion is sold and most are destroyed and used to pop lationamerica markets.
For years the book became susceptible content to be distributed through various channels. Still prefer to read novels in print by its smell, its design and its beautiful cover. Still in some cases we like to have the object. In fact we know that for the human eye the paper book is the best known interface. But when it comes to practical content, which constantly turn and whose ideal is to upgrade, the paper is not the best option.
These reflections come about RED: Guide des vins naturels dans le monde .
I bought it at amazon.fr and I did it because Alice Feiring writes the foreword. I received it in an envelope perfect, after 48 hours of purchase order. I paid 11 euros guide and 6.50 shipping. Having lived in France would have received for free. I found it anyway just pay to see.
What I expected of a global directory of natural wines prefaced by one of the sharpest pens and fearsome enoescritura? A lot. I felt I was doing with the first information that I would be very useful for my research on natural, handcrafted wine and time to mark my future travel routes. But it was not.
Feiring's prologue is good and the introduction of Michel Tuz. Not surprising, they tell us nothing new, but are text sensitive, sympathetic and empathetic, especially the kind Alice claiming to vin bar as ideal points which give visibility to these wines and where to find you your same species : natural wine lovers and craftsman. Tuz talk and questions about how to find an essential difference, and here also agree. In fact observatory much written on this subject, from communication of a wine to the establishment of categories, such as natural wine or wine craftsman. By segmenting these criteria, we are looking to differentiate the products.
What are the goals the creation of a global directory of natural wines?
Inform the wine lover that is in the world as a picture in a given period, giving and increase the visibility of the wineries that work in a certain way, encourage the direct encounter between the lover of wine and productotes, establish a relationship Intelligent between wine and territory to encourage sustainable forms of wine tourism, contribute to the development of culture and online direct sales of these wines, etc..
From my point of view RED fails to achieve any of these objectives. I would do as it is and correcting typos fat if you took formats for electronic downloads.
I think there are two natural wine guides and craftsman in the world to meet or suggest ways if you stick to the above objectives: The rencontre des vins naturels and Artisan Wine Map . What in the first case is a reality in the second one is calling. A vocation must add investment of technical, economic and a certain vision and have the first guide artisan wine from Spain with extension to the Languedoc-Roussillon, Portugal and Northern Italy.
And in that way we are. Getting carried away by our vocation, investing a lot of resources of all kinds, seeking the right combination to the times between content production and optimal channels of communication, how to make wine an offer artisan and natural-looking eyes, land and commercial outlet.
I wonder if wine lovers in Spain would be willing to pay and how to download such content, to find, contact, decide to travel, etc. and buy from your computer, mobile phone or any other device they use daily.
