On Tuesday December 20, 2011, Oriol Perez de Tudela and Albert Lopez-Amor, presented the final debate for this year of The felicitat possible , an attempt to see and feel high and speak from the world of wine cutlura from different disciplines social sciences such as philosophy, sociology, architecture, economics. An attempt to dialogue with stakeholders as sommeliers, merchants, food critics, restaurateurs, viñerón.
In these times of low flying, it seems that this is just to add, subtract, divide and multiply, they have the gall to think freely, to provoke associations impossible, to find other points of view, to challenge and question. They dare to talk about happiness, pleasure, enjoyment of life and also practice it. Quixotes are indifferent to indifference. That fills the room, held, that there are four cats, undertaken as if the overflow room. What matters is to put certain questions in the Universe and the cosmic forces and comic will take care to give the spread, the importance of the place. To give existence. I celebrate this endeavor. I appreciate it. I think the best, most risky, interesting, open minded, I've lived around the wine world in the year 2011.
On Tuesday, 20 held the last meeting of this year. And there were four cats. Anna Figueras and Manel Raventós were summoned to discuss Pleasure.
Anna, who is museologist and anthropologist, spoke of the pleasure of researching the culture of wine, roaming their territory, to know and how this, in a world of no more than 15 years ago, took her and her husband to buy one of today's places of the region of Priorat, Cal Comte . He spoke of the pleasure of the risk of picking on two incomes in a rescue adventure, heart, deciding that the paint on the walls, in which cases should be as well, peeling, authentic. Anna spoke of the intellectual pleasure of the investigation, detection, process, retrieve, renovate and from there to feel one step of evolution. Done with his hands and his sensitivity. Authenticity, aesthetics, knowledge. Its three pillars in life.
Manel Raventós discuro began with a question and I felt I was making to me or it could be the perfect resource to close the year 2011 in this blog. Raventos was raised in 1985 to found a new brand of champagne. And along with that desire came the question, a brand of champagne? What meaning can it have? How I combine my desire with a sustainable business? Their responses were those of authenticity, aesthetics and knowledge, the three concepts before Anna dumps. He spoke of terroir, the cellar estate, if not large enough to be accountable to the CNMV. He spoke of the importance of family business structure that includes most of the wine sector in Spain.
I think the success of a company is 100% understandable from a Exell, whether everything is complex. There are also emotional factors and factors of luck, as Napoleon said. There is a force that is the conviction and one that is consistency. And one more, which should be the most powerful by far is the quality.
But what is important today is the question: What sense does it add anything to the market? What is the point I want to sell to others? Am I adding value or contributing to the abundance artificial?
A Raventós as Anna the time and returning customers are telling them they had a proposal that the market was able to assume, absorb, and even grow. Have added value is maintained.
When after giving endless and painful turns, research, accounts up to down and vice versa, with Marc and Claudio , we decided to transform a dump of Poble Sec in a beautiful place from which to make public our love for wine and artisan by the artisans who make them, our discovery of a world that is made with pride with his hands, and put it in market value, made the commitment to beauty, the joy of living well with little but well, adding obstinacy movement to stillness and fear that paralyzes. And we do well. The district welcomes and appreciates us a little beauty and a little store of wine and there was a wave and an attitude. They feel good in our house.
For all this, 2011 will not have been another year. He is not to be. We decided to go to war with buttons, total outsiders, no device that supports us, or bank account, no inheritance, no family with a tradition, or sponsors or godmothers, we just have to Nini, particularly our guardian angel. We left the market with ilusón, conviction, concern and responsibility. And we close this year with black bills. We must not, we should not be anybody. We stay current with all. And felicies us and we are proud to have created a meeting place for wine lovers, viñerón, artists, musicians, people of all stripes, the neighborhood customers when they leave work, come to find a vinazo as the cup of a pine tree to drink with a steak just 700g.
For all these people up and raise our glasses this year end, recalling how he says Juan Urrutia , which are in abundance all that is generous and the need for true greatness appears.
Health my dear followers, viñerón wine lovers and lovers of writing, storytelling and generate at all costs warmth and enthusiasm! Here's to the real thing, for the aesthetic and the constant thirst for conocmiento!
Malena
